Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns
are different – they are not mistakes, they are carefully crafted with a
solid understanding of human psychology, and they do not have the
user’s interests in mind.
And today I got an email – guess what – they got me a JackPot. All I have to do is answer three simple questions. And this is not a roadside brand – a well established portal in India (i wont name them as I do not want more publicity for them). So tempted as I am and also realizing the grandness of the brand, I got sucked into it, wondering what will I win.
I had to answer three questions, as elementary as it can get. I am sure Maira (my 4 yrs old niece) would have answered them with utmost ease.I cleared them all and finally reached the page to claim my Jackpot to realize I have to pay INR 2999 to get a hamper of INR 12999. What?
Why can’t the company sell it like that? Why a gimmick of questionnaire and Jackpot and contest. Not sure if this trick will get them more sales but they sure got one buyer ticked and I decide to never visit this site again. Good Business Model.