Are you ethical?

When was the last time you found a deal online, which had hidden costs to it? I am sure you have many examples to share – use the comments section to vent. But the truth remains – it exists. And this is called white-collared trickery.Yesterday my friend Phanisimha shared this slidecast with me about dark patterns.

Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns
are different – they are not mistakes, they are carefully crafted with a
solid understanding of human psychology, and they do not have the
user’s interests in mind.

And today I got an email – guess what – they got me a JackPot. All I have to do is answer three simple questions. And this is not a roadside brand – a well established portal in India (i wont name them as I do not want more publicity for them). So tempted as I am and also realizing the grandness of the brand, I got sucked into it, wondering what will I win.

I had to answer three questions, as elementary as it can get. I am sure Maira (my 4 yrs old niece) would have answered them with utmost ease.I cleared them all and finally reached the page to claim my Jackpot to realize I have to pay INR 2999 to get a hamper of INR 12999. What?

Why can’t the company sell it like that? Why a gimmick of questionnaire and Jackpot and contest. Not sure if this trick will get them more sales but they sure got one buyer ticked and I decide to never visit this site again. Good Business Model.


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3 thoughts on “Are you ethical?

  1. […] oranizations,  today,  have online/digital  presence dedicated to customers to facilitate lucid interaction. And those who don’t, are forgotten […]


  2. Sam October 25, 2012 at 8:31 pm Reply

    I know which Brand you are talking about. Even I faced the same. Isn’t it a huge Media/Magazine Brand of India?


  3. Khalid Raza October 26, 2012 at 3:19 am Reply

    You bet Sam!


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