Last few days, I have heard a lot of people getting salty about LinkedIn endorsement cobweb. And they wonder how to opt-out of LinkedIn endorsement – a gamified system, which was aimed to achieve a different result but now has become a nuisance for many, including LinkedIn. But before we move on, why don’t you tell what you think:
Personally, I do not have any reservations with its presence on my profile. In my opinion, it allows you to reflect what your focus areas are and if you network believes the same about you. I may consider myself to be an expert in Social Media but YOU may think otherwise.
Thank you to all who have endorsed me on LinkedIn. I do believe you endorsed me in good faith, and I sincerely appreciate that. Let’s look at the snapshot of my LinkedIn endorsements and see there is any incorrect one:
There are many reasons to connect with people on LinkedIn and sometimes with people who do not have direct knowledge or experience about our skills. But as long as someone is in your connection, they have the ability to endorse you. The only ‘barrier to entry’ for offering a LinkedIn endorsement is being someone’s connection on LinkedIn. Now this is the cobweb which every one is finding tangling and is getting irritated about.
So where is the problem?
Some are arguing that people who are endorsing may not be the appropriate judge of the skills and are endorsing because LinkedIn is pushing the widget every time we login or visit a profile. So there are 2 issues here:
- Credibility of the endorser and
- Irritating LinkedIn system
While, in point number 1, there will always be a question mark and is difficult to ascertain the credibility of the endorser or recommender. The LinkedIn endorsements are aggregators and that should even out if there are people who endorse without thinking, which lies in the hands of people who are endorsing and the one who is being endorsed.
The REAL problem is the ‘endorsement gamification pop-up system’ deployed by LinkedIn, which comes up randomly and asks people to endorse one another. This also allows fake, or say unreliable, endorsements to creep in. People go with the flow and click on ‘Endorse’ with-out thinking deeply about the endorsement, which us so unlike recommendations, and hence is getting diluted.
Rene Shimada Siegel, founder and president of High Tech Connect, a unique consulting partner for expert marketing and communications, predicts in her blog that LinkedIn will vanish. She posits, “Since endorsements involve a single mouse-click, I can endorse 60 people in 10 minutes and not break a sweat. Click, click. Then the network marketing effect takes hold. The person you just endorsed will receive an email that you’ve done so and suggesting that, perhaps, he or she would want to return the favor. Why not? Above your profile LinkedIn lists a few of your connections and their many skills and specialties. And off you go: Click, click, click. ‘Look at me, being nice.'”
How to opt out of LinkedIn Endorsements?
This is the easiest of all steps and I am sharing it along so that we better do this, rather than whine about the system 😉
Step 1: Click on Edit Profile
Step 2: Go to Skills & Expertise and click the pencil icon
Step 3: Opt to hide Endorsements and click Save.
We increasingly use the online world to find solutions and the experts who can deliver them. We need robust mechanisms to weed out the charlatans and troglodytes from the experts and tools like endorsements and recommendations help us. (Also read 5 ways how Linked recommendations can harm you)
I still feel that endorsements and recommendations are good tools/ways to showcase your expertise but LinkedIn needs to stop making them ‘irritating’ for the users. I will be interested in knowing your thoughts around the same – do you find endorsements worth opting out?
- Is There Any Value in LinkedIn Endorsements? (gutenbergpr.com)
- What is the Deal with LinkedIn Endorsements? (business2community.com)
Tagged: Business, cobweb, Expert, finding experts, finding experts on Linkedin, good faith, How to opt out of LinkedIn Endorsements, internet, Internet Marketing, LinkedIn, LinkedIn endorsements, linkedin reccomendations, marketing, Marketing and Advertising, opt-out of LinkedIn endorsement, Skill, social-media, technology, Testimonial