A lot of leaders I know, do not use twitter, and when i investigated, I found out that they do not have an account and they did not know how to create one. It may sound very simple but can be intimidating. I made this simple guide, a step by step process which can be used by anyone, although I made this file for IBM internal use.
If you find this useful, please share the link along with people you may know, who need that last nudge to get social! Thank you!