I am willing to celebrate friendship any given day. And, every single day! – Khalid Raza
I got up yesterday and I was puzzled why I have so many messages on my social networking sites and apps. Then I realized that it was Friendship Day and all my lovely friends took extra efforts to remember and wish me on the ‘special day.’
To tell you the truth, I find most of these celebratory days as ‘marketing gimmicks.’ But, I may be wrong and I will share my perspective. Please, feel free to let me know your thoughts.
History of Friendship Day
First Sunday of August is celebrated as Friendship Day, although most of us are unaware of the history and relevance. Some claim that, the United States Congress, in 1935, proclaimed first Sunday of August as the National Friendship Day, but I could find no evidence to support this claim.
Leigh Eric Schmidt in Consumer Rites, his study of the marketing of holidays in the US, writes that in 1919, Joyce C Hall, the founder of the Hallmark greeting card company, “floated the idea of a Friendship Day for the first Sunday in August, a date chosen as a slow period between other holidays, and the Greeting Card Association buoyed up the occasion with the raft of promotions.”
This recalls perhaps the best-known example of Friendship Day in popular culture, and one that played a key role in promoting the event. This is the film Kuch Kuch Hota Hai where, early on, Shah Rukh Khan’s character is shown handing out Friendship Day bands to any girl he fancies in his school. The film was released in 1998 not long after Archies started pushing Friendship Day in 1995 (Hallmark, which is now partnered with Archies, but was with a rival then, also started advertising it around 1997). Source.
But, let’s accept it – It is a day of celebration. And I for one, am willing to celebrate friendship any given day. And, every single day!
Friendship Day, I wonder why?!
Well, I have always believed in connecting with people, way before social networking sites became a pertinent aspect of our lives. I enjoy talking to people, making new connections and knowing more from people around me. I accept almost all the invitations on Facebook, LinkedIn and Connections (IBM’s internal enterprise social network (ESN)) as I believe in the power of social.
I openly share with my network where I go, what I eat, what I read… almost every bit of information, except when I take a shower. Why not? Read the article mentioned above, once more.
But, when it comes to celebrating friendship day, I get puzzled. For me, each day is a friendship day; each moment is a friendship moment. One message, on a Sunday, would in no manner do any good to me or my friends, except maybe high traffic on social networking sites and platforms.
What should we do?
I am in no way suggesting that we should not celebrate the Friendship Day, however a ‘forwarded’ message for me is a waste of time. If you really cherish your friendship with anyone and it adds value to your life, then take time out to show gratitude. You could do the following:
- Pick up the phone, make a surprise call and recount a moment with your friend
- Send a surprise appreciation card
- Take them out for a coffee or a meal
- Be genuine!
If you have any other thoughts, feel free to reply and let me know. And thank you for being my friend. Cheers. Happy Friendship Day!
Edited by: Vanitha Poojary
Tagged: Archies Friendship day, Friendship Day, friendship day history, Friendship day message, Friendship Day Quote, History of Friendship Day, khalid raza, SocialGlamor, Thank-You, Vanita Poojary, Why do we celebrate Friendship Day, Why friendship day