Tag Archives: digital-reputation

My 2015 in review

2015 is over but I am still hungover. What an year it was. Lemme quickly share with you some highlights of my 2015 and I will eagerly wait to hear your top highlight of the year through the comment section.

To begin with, my blog got a lot of love from all of you. The WordPress.com stats helper monkeys prepared a 2015 annual report for this blog.

Here’s an excerpt:

The concert hall at the Sydney Opera House holds 2,700 people. This blog was viewed about 11,000 times in 2015. If it were a concert at Sydney Opera House, it would take about 4 sold-out performances for that many people to see it.

Click here to see the complete report.

And I became a proud father of Zayaan Raza, who joined us on 5th Dec 2015. Here is us wishing you an awesome New Year!

Last but not the least, the icing on the cake was when I got selected in the 25 Top Indian HR Professionals – what an honor!

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Talent Mantra: People should lead – People. Rest is just waste!

The ability to connect with people and understanding their emotions is the key to people management. Some managers miss that point. – Khalid Raza

I was listening to Karan Thapar yesterday where he had a panel talking about employment and engagement. One of the panelists, Aruna Jayanthi, CEO, Capgemini India Pvt Ltd, shared how ‘people should be leading people’ and that this should be the mantra. She asserted that even if people have great roles, they may leave the organization if the people they work with create a hostile environment.

Especially managers play a great role. We all have been hearing this since dogs were tied with sausage how ‘people leave managers’ and yet managers pay least focus on people. Some of them are oblivious and some do not care – in either case they cost organization more than they create value. In turn these managers become the biggest cost heads for organizations.

People lead People Khalid Raza #SocialGlamor 1Let me also share this short story which I got as a forward in one of many Whatsapp groups I am part of..

There was a king he had 10 wild dogs. He used them to torture and eat all ministers who made mistakes. So one of the ministers once gave an opinion which was wrong, and which the king didn’t like at all. He ordered that the minister to be thrown to the dogs. Continue reading

Twitter is the new classroom – are you marked absent?

On March 21, 2015, Twitter will celebrate its 9th birthday. 9 years ago,  Jack Dorsey sent out the first tweet in 2006, at a time when the micro-blogging social network was known simply as twttr. Those who are interested can read Twitter’s full origin story.

tumblr_lxnecjMabB1qee43fTwitter is a great place to learn and be a leader. It is quick, easy and full of information. However most of us are unsure of many things when it comes to Twitter. Few years ago I shared 5 ways to get the best out of your twitter account however there is much more that we need to know. If you still do not have a Twitter account, then see how to create my twitter account deck.

Recently I read an article which said, the employees, who are not on Twitter should be fired. And I would not completely disagree. Twitter is a big classroom and most of your employees are absent. How do you plan to compete with the competition?

The problem: Modern information moves at a breakneck pace, and you and your team need to keep up.

The solution: Get on Twitter. Follow the smartest and most innovative people, publications and companies in your industry. Check in a few times a day. Retweet the best stuff, maybe compliment someone on a good share. You don’t need to tweet twenty times a day to reap the benefits of Twitter as an information source. (Sure, it can feel like trying to drink from a fire hose, but the slide below can help with that). It’s not necessarily a big investment of time, but it’s an essential routine to start integrating into your day. (If you’re struggling, create a little schedule for yourself. For example, check when you first log on in the morning, when you come back from lunch, and when you have your afternoon coffee. You get the idea. We think you’ll find that it will start to be as routine as checking email.)

Twitter has varied use cases which can help you become more productive – from micro-blogging to finding a job, from quick answers to keeping up with the news, from learning to being an SME… the list is endless. Everyone is learning. The question is – Where are you?

Please share with me what is one thing that you admire about Twitter? And if you are not on Twitter then share one reason why. May be, I will convince you why you should!

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If it Clicks, it’s Social!

Our super charged, hyper-connected workforce needs active, social and open leaders. Cherish or perish! – Khalid Raza [Tweet this]

BRANDfog’s 2014: The Global, Social CEO survey results are out. It provides the crucial reality check which some of our leaders may not wish to see. The survey primarily focuses on the C-suite’s social media engagement and business leader involvement.

Here are the three results from this year’s 15-question survey:

  1. Social CEOs make better leaders: Between 2012 and 2013, the perception that C-Suite and executive participation in social media leads to better leadership, increased from 45% to 75%.
  2. Social CEO engagement leads to brand trust: A company whose C-Suite executives and leadership teams use social to communicate on core mission, brand values and purpose is more trustworthy.
  3. Social media is modern PR: One of the most insightful survey results is that social media has become the new age PR for executives, especially for brands in crisis.

None of this should be a surprise. We believe that being social and open helps us become more human, real and effective. Being social is not an event or a box to tick, it is who we are as people, it is a state of being! It is about transformation and reinvention. (Tweet this)

Social Leaders #SocialGlamor Khalid Raza

Legacy solutions and systems (like email and team rooms), still garner a lot of support from the leaders when it comes to implementation and usage. Social is too often the second choice solution for leaders and their management teams. If that continues as the modus operandi, Gartner research estimates that 80% of social business initiatives would deliver disappointing results over the next three years. Not surprising again!

This article from Gerald C (Jerry) Kane, an associate professor of information systems at the Carroll School of Management at Boston College, highlights three reasons why social business initiatives fail:

1. Managers go into social business with unclear goals.
2. Initiatives start as pilots, and then fizzle out due to modest participation.
3. Companies expect social initiatives, even pilots, to deliver a financial return on investment.

The problem lies at a very deeper and basic level – right in the minds of our leaders. The ‘change’ has been painful and agonizing.. Here’s one example:  continuing to rely on email is the ‘only’ or preferred way to work. Email, corporate intranets and knowledge management solutions are clearly not ‘old’ technologies, but in the context of true collaboration they are outdated, old school, and rely on  rigid methodologies, hierarchy and structures that don’t take full advantage of the free-form approach of enterprise social collaboration.

In IBM, we understand this challenge. Interestingly, the power and potential of social is also its biggest roadblock! Supporting efforts and enablement programs can only do so much. The journey of a leader to become social and open has to be undertaken by the leader himself or herself.

Here are a few steps every leader can do take to make social click for them:

  1. Identify your calling: Social won’t happen for you because it is happening for others! Find your own reason how social can make you a better leader, a better colleague, and find your own unique voice. Once you are cognizant of the reason, the rest of the journey will be easy. If social does not click for you, then you are in the wrong place. Many leaders skip this step.
  2. Focus on solving the problem: This means becoming more effective and productive. It can be knowledge-sharing, digital eminence, collaboration, sales, and knowledge-management. Don’t do it for a scorecard, do it for yourself. Or else you will fail.
  3. Social is all about authenticity and being real, aka organic: Unless you are a celebrity doing social to “be” what other people want you to be, inorganic social activity is a waste. It may gratify you for a bit, but it will do harm. Build your #socialglamor each day, with honest, sincere and vulnerable social participation.
  4. Define the end result you want and not the ROI: Emails do not have any ROI and we never ask for it. For social, return on investment comes up often.  Spend the time to visualize the success you want to achieve with social and that will put you on the right path.
  5. Walk the talk: Let go of control, be self-aware and vulnerable. Social is all about being out there, with everyone else on a level playing field.

Great leaders have always been about equality and inspiration. They knew that real value comes from merit and teamwork. The corporate creations of corner offices, private suites, concierge service and round tables made this less possible.

First few lines of this amazing video seal it for me.

“There are a lot of people, who say: ‘But I tried once or twice… and it didn’t work out’. And so they use that as an excuse not to ever come out again.”

I leave you with this.  How do you want to be remembered? As a person who clicks in the true spirit of social or someone for whom social needs to be clicked, a box to be ticked? Share your thoughts.

Managing personal & professional identities

 

Did a colleague, friend you on Facebook? Is your LinkedIn profile a resume? In our increasingly complex and overlapping information world, understanding how to balance personal and professional personas is critical. Do you struggle to manage your personal and professional identities on social media platforms and networking sites? 

I spoke to IBM‘s internal audience yesterday on the topic of ‘Managing personal & professional identities’ and shared my thoughts around the same. Credit goes to my colleague and friend Jeanette Fuccella for helping me structure the talk.

Managing Identities 2014 Khalid Raza SocialGlamor

We all represent multiple different personas. In our personal lives, we have relationships with family and friends; we have hobbies and interests, sports teams, and passions. Similarly, in our professional lives we have relationships with colleagues, interests, a job role, possibly a job that we aspire to, skills, organizational alliance, etc.

Sometimes these two worlds overlap and sometimes they don’t. Sometimes they should, and sometimes they probably shouldn’t. While there aren’t too many hard and fast rules, there are some general rules of the road. We need to be cognizant of when we should keep our personal and professional identities separate and when to merge them. There are benefits and pitfalls either way but more importantly, we all have to make that decision for ourselves.

What is the answer?
Continue reading

Where is your internal Social Strategy?

The need for social strategy.
Strategy 2014 Khalid Raza SocialGlamorA friend of mine, joined an organization recently, emailed me one day and asked me to mentor him on use of social tools within the organization and also help him create more robust SocialGlamor for him in the wider world. While chatting with him, I asked, why does he need to use these tools and his response stumped me! He wanted to use these tools to catch up with people, around him, who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!

Where are we heading?
The use of social tools, like twitter, facebook, Connections, blogging etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should”, is a fallacy and will make more fatigued employees and will defeat the purpose.
Organizations need to be careful while pushing employees to use social media in the wake of becoming social business. The stress of work and then this additional task of ‘using’ social tools will hamper the productivity and natural uptake of these tools.
The focus should be on efficiency – the ability to accomplish a job with minimum effort, in least amount of time, using less resources and yet being effective.
The first question every organization should ask itself is, “Do we have a Social Strategy?” This is the starting point in creating, if there isn’t. Most of the companies are yet to reach the phase where their social strategy, if exists, compliments the Talent Strategy. These two can not be exclusive. Never! Continue reading

We don’t buy alone! Anymore!

Why do some business fail, although they have everything right about them?

Most of the failed businesses and products never got close to the customer and hence died. And it can happen with any organization, department, product or service. We all saw what happened to Orkut. It never could get close to customer’s hearts.

But before we conclude, we should also realize that our habits, as customers are changing, or say have changed so much. We buy stuff cos someone recommends it, we listen to those songs which have bigger downloads numbers… When we search videos on Youtube, we always see which one has maximum plays and we play that one first. Content is never viral, we make it! So now we know how much power ‘all things social’ has given us.

Steve Cowley, Vice President, Industry and Solution Sales, SWG mentions in the video, how the buying habits of the customer has changed depending on what others are buying. In this light, unless your product or services touches peoples heart it will never become a success.

Social tells us, guides us to the best and that is what we call Social Learning. And it’s changing how companies ran businesses, how people interacted, how products were launched and died. Almost all oranizations,  today,  have online/digital  presence dedicated to customers to facilitate lucid interaction. And those who don’t, are forgotten soon.

Social is the new lounge and you better get access before you are considered a Faux Pas!

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