Tag Archives: Facebook

Facebook@work is good for social business

Facebook at Work #SocialGlamor Khalid RazaTechCrunch spoke about Facebook’s entrance into the enterprise social ring. FB@Work features a feed of ‘what’s new and relevant at your company,’ individual and group chat, groups, and events. You will also be able to see ‘public’ posts. I think this is a smart move by Facebook.

FB@Work is good for social and especially enterprise social. Yes, it is. Here is why:

  1. Easy adoption: Almost everyone uses Facebook, including my father-in-law! Hence organizations would not have to spend a lot of time and effort on education and enablement. The biggest challenge any Enterprise Social Network (ESN) faces is adoption and behavioral change. In this case, it will not be a hindrance at all.
  2. Integrated chat: Most ESNs lack integrated chat (as of now) and are working towards it. An integrated chat feature allows users to stay glued to the platform and get in there more often, which promotes usage. We all know how efficient Facebook chat is.
  3. Mix of intranet and internet: Tech savvy employees need to stay connected and when the organization’s ESN allows that, there will be a boost in productivity due to extended usage. I use Facebook chat to talk to my manager when I am not on IBM network – it is faster, simple and effective.
  4. Analytics: Facebook has progressed a lot in terms of analytics, which will allow enterprises to get key insights in social usage for their employees. A lot of ESNs are yet to catch up in this area.

My verdict is that FB@Work will ramp up faster than we can imagine. The only challenge it may face in the next 3-5 years is to convince large organizations which are already using ESNs like Connections, Yammers, Jives among others, to switch to FB@Work. Smaller organizations, which are either on the brink of a decision or have never bothered about social, will jump right in.

What do you think? Will you give this blog a like or comment and let me know your thoughts?


Flipkart is the most devoted Facebook brand

A kind gesture by Grand Hyatt Goa

Gestures like this to celebrate customer’s happiness go a long way in creating stronger ties and customer loyalty. A cake, cookies and a personalized letter by Grand Hyatt GM made our anniversary special.

Happy customers who get their issue resolved tell about 4-6 people about their experience.White House Office of Consumer Affair.

The monthly regional report for India for April 2014 is out and I was not surprised to see Flipkart topping the charts in the with an impressive response rate of 87% and a response time of 43 minutes on Facebook. Airtel does better in terms of response time, taking only 23 minutes to come back to the customer but with a slightly lower response rate. Here is the complete ‘April 2014 social marketing report india‘ for your consumption. Source: Socialbakers.com

Big brands pay attention to their users and ensure loyalty is the top priority. In the era of social connectivity, customers can move on quickly, hence brands have to be more vigilant.

Do you feel your brand is doing good enough to be your favorite? Share with us why.


Managing personal & professional identities


Did a colleague, friend you on Facebook? Is your LinkedIn profile a resume? In our increasingly complex and overlapping information world, understanding how to balance personal and professional personas is critical. Do you struggle to manage your personal and professional identities on social media platforms and networking sites? 

I spoke to IBM‘s internal audience yesterday on the topic of ‘Managing personal & professional identities’ and shared my thoughts around the same. Credit goes to my colleague and friend Jeanette Fuccella for helping me structure the talk.

Managing Identities 2014 Khalid Raza SocialGlamor

We all represent multiple different personas. In our personal lives, we have relationships with family and friends; we have hobbies and interests, sports teams, and passions. Similarly, in our professional lives we have relationships with colleagues, interests, a job role, possibly a job that we aspire to, skills, organizational alliance, etc.

Sometimes these two worlds overlap and sometimes they don’t. Sometimes they should, and sometimes they probably shouldn’t. While there aren’t too many hard and fast rules, there are some general rules of the road. We need to be cognizant of when we should keep our personal and professional identities separate and when to merge them. There are benefits and pitfalls either way but more importantly, we all have to make that decision for ourselves.

What is the answer?
Continue reading

Where is your internal Social Strategy?

The need for social strategy.
Strategy 2014 Khalid Raza SocialGlamorA friend of mine, joined an organization recently, emailed me one day and asked me to mentor him on use of social tools within the organization and also help him create more robust SocialGlamor for him in the wider world. While chatting with him, I asked, why does he need to use these tools and his response stumped me! He wanted to use these tools to catch up with people, around him, who are using them everyday. He did not know WHY he needed to become social. He also mentioned that he does not have time for it but his leadership wants him to become social. This is more dangerous that the Cloned Social concept!

Where are we heading?
The use of social tools, like twitter, facebook, Connections, blogging etc should make us more productive, is what i understood all along, but recently the pull-push marketing has made the use these tools just a fashion statement. “Because everyone is using it, you should”, is a fallacy and will make more fatigued employees and will defeat the purpose.
Organizations need to be careful while pushing employees to use social media in the wake of becoming social business. The stress of work and then this additional task of ‘using’ social tools will hamper the productivity and natural uptake of these tools.
The focus should be on efficiency – the ability to accomplish a job with minimum effort, in least amount of time, using less resources and yet being effective.
The first question every organization should ask itself is, “Do we have a Social Strategy?” This is the starting point in creating, if there isn’t. Most of the companies are yet to reach the phase where their social strategy, if exists, compliments the Talent Strategy. These two can not be exclusive. Never! Continue reading

How ‘Work from Home’ can work against you!

Collaboration is the buzz word these days and with the advent of tools allowing it, world has become smaller. People now do not have to be co-located to work together. Everything is getting virtual.

Organizations are now doing everything to cut costs and allowing work-force to work from home (WFH) is a brilliant phenomenon. Although some studies suggest that working from may translate into longer hours but if done effectively, it allows employees to be more productive and less stressed. As in my case 🙂

Work from Home Khalid Raza #SocialGlamorEmployees do the same job but do not need to come to work. Teams are now globally distributed but work seamlessly. Organizations are saving costs and people are become productive.

IBM allows several categories of employees to work from home. For many others, it’s flexible, with managers taking the call. “Work /life balance touches morale, productivity and retention. Current lifestyles have resulted in higher stress levels and we take a positive view towards creating a conducive environment to help people integrate work and life,” says Chandrasekhar Sripada, head HR, IBM India.

World is Awesome! But wait a minute – is everything really awesome? Continue reading

Community Manager – a super powered human being or a sensitive leader?

It can be confusing to comprehend and gauge the needs of a community and what community members want from the community. Community of Practice (CoP) and Community of Interest (CoI) are groups of people joined by a thread of common goal- to develop some skills, a scooter-ride group, ongoing collaboration, or a movie club. And as the groups differ, how would a community manager know what the community needs to sustain or survive.

Community is us!

The community manager might want to have the super powers to know that but this isn’t lotus land. The traditional community manager role focuses on the problems of a community. People might post bad things, conflicts might erupt, responses to the questions asked, providing directions etc.

A community manager should be pro-active than reactive – the approach needs to be a step ahead of the community member. It’s like this, when you invite friends over, do you wait for them to tell you what they want to drink or eat or what music they would like to listen? No, you keep everything preplanned, pre-arranged and table it – but the biggest question is how do you pre-plan?

Read this blog on socialmediatoday.com

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