I was recently engaged in a conversation on how IBM keeps its employees engaged, although spread across so many countries and geographies and as always I thought I would share my opinions with the wider world. I would not dwell on the details, obviously.
According to a report from Gallup 70% of American workers are either not-engaged or actively disengaged, which means they’re disruptive and undermining workplace productivity. And here’s a related stat: “Gallup estimates that actively disengaged employees cost the US $450 billion to $550 billion in lost productivity per year.” So imagine 7 out of 10 employees do not care, literally, what you do to engage employees.
A lot of leaders and program managers turned to Social Media, thinking this would be the solution and voila! They failed again. Gartner research estimates that 80% of social business initiatives would deliver disappointing results over the next three years.
So where are you heading?
#socialmedia is not a solution; It is a tool for the solution. But wait – do you know what is the problem you are finding a solution for?
— Khalid Raza (@khalidraza9) October 15, 2013
A recent article by Gerald C. Kane highlights three reasons why our social business initiatives are failing:
1. Managers go into social business with unclear goals.
2. Initiatives start as pilots, and then fizzle out due to modest participation.
3. Companies expect social initiatives, even pilots, to deliver a financial return on investment.