Tag Archives: online-communication

An email which enlightened me!

Our materialistic lives have always interfered with the most pious human emotions we can have – love, affection, care, gratitude, compassion… And with the advent of Social world, we are moving away, although connected. That is a price we all have to pay – we read online articles and are forgetting the ruffle of the morning newspaper, we comment on blogs and miss the immersive evening debates, we like the photos on instagram but too busy to go on a vacation.. Life has transformed.

In all of this, our relations, with other human beings, take toll. It is time now we should invest more in our relations. While I was pondering over these thoughts and I got an email from Mac Anderson, Founder, Simple Truths and it could not have been more timely. Here is what it said,

An excerpt from
The 100/0 Principle
by Al Ritter

“What is the most effective way to create and sustain great relationships with others? It’s The 100/0 Principle: You take full responsibility (the 100) for the relationship, expecting nothing (the 0) in return.

HUZO_LargeImplementing The 100/0 Principle is not natural for most of us. It takes real commitment to the relationship and a good dose of self-discipline to think, act and give 100 percent.

The 100/0 Principle applies to those people in your life where the relationships are too important to react automatically or judgmentally. Each of us must determine the relationships to which this principle should apply. For most of us, it applies to work associates, customers, suppliers, family and friends.

STEP 1 – Determine what you can do to make the relationship work…then do it. Demonstrate respect and kindness to the other person, whether he/she deserves it or not.

STEP 2 – Do not expect anything in return. Zero, zip, nada.

STEP 3 – Do not allow anything the other person says or does (no matter how annoying!) to affect you. In other words, don’t take the bait.

STEP 4 – Be persistent with your graciousness and kindness. Often we give up too soon, especially when others don’t respond in kind. Remember to expect nothing in return. Continue reading


We don’t buy alone! Anymore!

Why do some business fail, although they have everything right about them?

Most of the failed businesses and products never got close to the customer and hence died. And it can happen with any organization, department, product or service. We all saw what happened to Orkut. It never could get close to customer’s hearts.

But before we conclude, we should also realize that our habits, as customers are changing, or say have changed so much. We buy stuff cos someone recommends it, we listen to those songs which have bigger downloads numbers… When we search videos on Youtube, we always see which one has maximum plays and we play that one first. Content is never viral, we make it! So now we know how much power ‘all things social’ has given us.

Steve Cowley, Vice President, Industry and Solution Sales, SWG mentions in the video, how the buying habits of the customer has changed depending on what others are buying. In this light, unless your product or services touches peoples heart it will never become a success.

Social tells us, guides us to the best and that is what we call Social Learning. And it’s changing how companies ran businesses, how people interacted, how products were launched and died. Almost all oranizations,  today,  have online/digital  presence dedicated to customers to facilitate lucid interaction. And those who don’t, are forgotten soon.

Social is the new lounge and you better get access before you are considered a Faux Pas!

Community Management – 5 tips to make your newsletter a success

Community Management sometimes is confused with power and Community Managers behave like kings and queens – insurmountable by anything or anyone. These communities do have a future – a doomed one. Members start leaving, the relations get bitter and the traffic goes down. But why are we talking about this in the context of a community newsletter?

Don't be a Monkey

Don’t be a Monkey CM

Don’t be a monkey – who snatches everything. Although monkeys have a great sense of community but when it comes to being a Community Manager, ‘don’t be a monkey’.

A community newsletter reflects the tone with which a community is managed and how community members are treated. A community newsletter is like an invitation and reflects the emotion of the sender towards the receiver – an invitation to the learning party by the learning party host (thanks Sarah Siegel for this term, I love it). Let’s look at how to make your community newsletter a success: Continue reading

Did you say, Thank You?

GratitudeThank You! Two words and they make our lives beautiful – either we say or hear, we feel good. But as tangled as we are in our daily lives, targets, deadlines, submission dates, appraisals, salary-corrections, travels etc. that we forget to thank people for what they have done to us. Thank your parents, mentors, guides, bosses, friends, colleagues, team-members, janitors, guards and anyone and everyone who has ever helped you.

Thanksgiving, New Year wishes, Holi, Easter, Diwali, Eid, 4th of July etc.. can be used to convey feelings especially thanks. Make it a habit to send out a personal note to everyone who impacted your life in the last year. You will be amazed to see how better your relations become and how much love and respect you will get. The text could be anything as long as it is heartfelt – don’t waste your time and others too by copy-pasting something from the web.

#ThankYou Khalid Raza #SocialGlamorGenuine appreciation goes a long way in building stronger ties and in today’s world relationships shape futures. So take this reading as a poke and scribble down that feeling and send it across.

Who are you thanking this year? And how are you showing your appreciation?

Thank you for reading, liking, commenting and sharing this post with everyone you care!

Community Management: Welcome them! Win them!

How would you feel when you walk into a party where everyone is busy doing something: singing, dancing, eating, vomiting (yuck!)… ? You move around and see small and big groups busy in their small games and chit-chats. There is food and drink but no one is offering it to you! How long will you stay alone?

I am sure most of us will walk out!

Are you treating your community members like this? Are you there when they join the community? How do you welcome them? or lemme ask, do you welcome them? image

When someone joins a community, you need to get them to participate in an interaction immediately. If you get this right, your ratio of newcomers to regulars will skyrocket. How to get them to join the party? Here are few tips but I am sure there are many. Do feel free to comment and share if you have any other brilliant idea. Continue reading

Your Information: How much is too much?

In today’s world, our ‘social’ world, which is dominated by uninterrupted stream of status updates, photos, videos, blogs etc, how do you ensure that the information is not crossing the line? The line,which may or may not be visible to many, but is of utmost importance for an organization.

A survey for Intel Corporation on mobile etiquette and digital sharing showed that 90 percent of Americans think too much is being divulged, and nearly half feel overwhelmed by all the all the data that is out there.

One in five of the 2,008 people questioned by Ipsos Observer for Intel admitted that some of what they post is false. SourceTweet It’

How much information #SocialGlamor Khalid Raza

This may be true on a personal network like Facebook or Myspace (do people still use it?) however in an organization, the leak of information is a real threat when every employee has free access to the collaboration tool.

In IBM, every employee has access to Continue reading

Are you ethical?

When was the last time you found a deal online, which had hidden costs to it? I am sure you have many examples to share – use the comments section to vent. But the truth remains – it exists. And this is called white-collared trickery.Yesterday my friend Phanisimha shared this slidecast with me about dark patterns.

Normally when you think of “bad design”, you think of laziness or mistakes. These are known as design anti-patterns. Dark Patterns
are different – they are not mistakes, they are carefully crafted with a
solid understanding of human psychology, and they do not have the
user’s interests in mind.

And today I got an email – guess what – they got me a JackPot. All I have to do is answer three simple questions. And this is not a roadside brand – a well established portal in India (i wont name them as I do not want more publicity for them). So tempted as I am and also realizing the grandness of the brand, I got sucked into it, wondering what will I win.

I had to answer three questions, as elementary as it can get. I am sure Maira (my 4 yrs old niece) would have answered them with utmost ease.I cleared them all and finally reached the page to claim my Jackpot to realize I have to pay INR 2999 to get a hamper of INR 12999. What?

Why can’t the company sell it like that? Why a gimmick of questionnaire and Jackpot and contest. Not sure if this trick will get them more sales but they sure got one buyer ticked and I decide to never visit this site again. Good Business Model.

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