TechCrunch spoke about Facebook’s entrance into the enterprise social ring. FB@Work features a feed of ‘what’s new and relevant at your company,’ individual and group chat, groups, and events. You will also be able to see ‘public’ posts. I think this is a smart move by Facebook.
FB@Work is good for social and especially enterprise social. Yes, it is. Here is why:
- Easy adoption: Almost everyone uses Facebook, including my father-in-law! Hence organizations would not have to spend a lot of time and effort on education and enablement. The biggest challenge any Enterprise Social Network (ESN) faces is adoption and behavioral change. In this case, it will not be a hindrance at all.
- Integrated chat: Most ESNs lack integrated chat (as of now) and are working towards it. An integrated chat feature allows users to stay glued to the platform and get in there more often, which promotes usage. We all know how efficient Facebook chat is.
- Mix of intranet and internet: Tech savvy employees need to stay connected and when the organization’s ESN allows that, there will be a boost in productivity due to extended usage. I use Facebook chat to talk to my manager when I am not on IBM network – it is faster, simple and effective.
- Analytics: Facebook has progressed a lot in terms of analytics, which will allow enterprises to get key insights in social usage for their employees. A lot of ESNs are yet to catch up in this area.
My verdict is that FB@Work will ramp up faster than we can imagine. The only challenge it may face in the next 3-5 years is to convince large organizations which are already using ESNs like Connections, Yammers, Jives among others, to switch to FB@Work. Smaller organizations, which are either on the brink of a decision or have never bothered about social, will jump right in.
What do you think? Will you give this blog a like or comment and let me know your thoughts?