Tag Archives: Twitter

Twitter is the new classroom – are you marked absent?

On March 21, 2015, Twitter will celebrate its 9th birthday. 9 years ago,  Jack Dorsey sent out the first tweet in 2006, at a time when the micro-blogging social network was known simply as twttr. Those who are interested can read Twitter’s full origin story.

tumblr_lxnecjMabB1qee43fTwitter is a great place to learn and be a leader. It is quick, easy and full of information. However most of us are unsure of many things when it comes to Twitter. Few years ago I shared 5 ways to get the best out of your twitter account however there is much more that we need to know. If you still do not have a Twitter account, then see how to create my twitter account deck.

Recently I read an article which said, the employees, who are not on Twitter should be fired. And I would not completely disagree. Twitter is a big classroom and most of your employees are absent. How do you plan to compete with the competition?

The problem: Modern information moves at a breakneck pace, and you and your team need to keep up.

The solution: Get on Twitter. Follow the smartest and most innovative people, publications and companies in your industry. Check in a few times a day. Retweet the best stuff, maybe compliment someone on a good share. You don’t need to tweet twenty times a day to reap the benefits of Twitter as an information source. (Sure, it can feel like trying to drink from a fire hose, but the slide below can help with that). It’s not necessarily a big investment of time, but it’s an essential routine to start integrating into your day. (If you’re struggling, create a little schedule for yourself. For example, check when you first log on in the morning, when you come back from lunch, and when you have your afternoon coffee. You get the idea. We think you’ll find that it will start to be as routine as checking email.)

Twitter has varied use cases which can help you become more productive – from micro-blogging to finding a job, from quick answers to keeping up with the news, from learning to being an SME… the list is endless. Everyone is learning. The question is – Where are you?

Please share with me what is one thing that you admire about Twitter? And if you are not on Twitter then share one reason why. May be, I will convince you why you should!

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IBM India Alumni welcomes all IBM India employees

Greater IBM ConnectionIn partnership with key leads in the IBM India Communications teams and our IBM India Country Lead, Khalid Raza, we have launched the IBM India Alumni Group (http://wp.me/p2kcos-1gQ).  We invite you to join the India Group of The Greater IBM Connection, IBM’s only official alumni group.  The Greater IBM Connection is a global business and professional network that brings together current and former IBMers around the world.

The Client Experience is shaped by the IBMer.  As our business model and evolving industry increasingly calls for relationship led sales, marketing, branding, and recruiting, The Greater IBM Connection provides a tremendous opportunity to tap into an influential member population of talented and highly skilled former IBMers.  The best of our alumni are clients, partners, advocates, and, most importantly, top candidates for rejoining IBM to help drive meaningful Client Experiences.  By joining The Greater IBM Connection, you can help drive meaningful Client Experiences by staying connected and engaged with these market influencers.  We hope you join and contribute today!

India Alumni Group launch announcement: http://wp.me/p2kcos-1gQ
LinkedIn India Group:  http://www.linkedin.com/groups?home=&gid=4832299
IBM India Alumni on IBM.COM:  www-07.ibm.com/in/ibm/greateribm/

Global:  http://www.greateribm.com

Best Regards,

Julie Yamamoto
Program Manager, Executive Project Manager/ PMP
CHQ, Communications

Managing personal & professional identities

 

Did a colleague, friend you on Facebook? Is your LinkedIn profile a resume? In our increasingly complex and overlapping information world, understanding how to balance personal and professional personas is critical. Do you struggle to manage your personal and professional identities on social media platforms and networking sites? 

I spoke to IBM‘s internal audience yesterday on the topic of ‘Managing personal & professional identities’ and shared my thoughts around the same. Credit goes to my colleague and friend Jeanette Fuccella for helping me structure the talk.

Managing Identities 2014 Khalid Raza SocialGlamor

We all represent multiple different personas. In our personal lives, we have relationships with family and friends; we have hobbies and interests, sports teams, and passions. Similarly, in our professional lives we have relationships with colleagues, interests, a job role, possibly a job that we aspire to, skills, organizational alliance, etc.

Sometimes these two worlds overlap and sometimes they don’t. Sometimes they should, and sometimes they probably shouldn’t. While there aren’t too many hard and fast rules, there are some general rules of the road. We need to be cognizant of when we should keep our personal and professional identities separate and when to merge them. There are benefits and pitfalls either way but more importantly, we all have to make that decision for ourselves.

What is the answer?
Continue reading

Community Manager – a super powered human being or a sensitive leader?

It can be confusing to comprehend and gauge the needs of a community and what community members want from the community. Community of Practice (CoP) and Community of Interest (CoI) are groups of people joined by a thread of common goal- to develop some skills, a scooter-ride group, ongoing collaboration, or a movie club. And as the groups differ, how would a community manager know what the community needs to sustain or survive.

Community is us!

The community manager might want to have the super powers to know that but this isn’t lotus land. The traditional community manager role focuses on the problems of a community. People might post bad things, conflicts might erupt, responses to the questions asked, providing directions etc.

A community manager should be pro-active than reactive – the approach needs to be a step ahead of the community member. It’s like this, when you invite friends over, do you wait for them to tell you what they want to drink or eat or what music they would like to listen? No, you keep everything preplanned, pre-arranged and table it – but the biggest question is how do you pre-plan?

Read this blog on socialmediatoday.com

What is Influence in Social?

McKinsey Global Institute, the research arm of the business consulting giant, has just published a lengthy study on “unleashing value and productivity through social technologies.” The short version is that things like improved communication and collaboration from social media in four major business sectors could add $900 billion to $1.3 trillion in value to the economy.

This is huge! And you are in the center of it, so we are and everyone, including organizations. Now with so much happening, researchers and organizations are confused in finding out ways to gain the maximum mileage out of it. Everyday, new and innovative plans come to get more ‘likes’ on the FB page or to get more followers on the twitter account.

With lists like 50 women you must follow or top 10 companies on twitter are not new! But do followers on twitter mean influence? Nah!

Meeyong Cha’s Measuring User Influence in Twitter: The Million Follower Fallacy posits that indegree (the number of people who follow a user) represents a user’s popularity, but is not related to other important notions of influence such as engaging audience, i.e.,retweets and mentions. Retweets are driven by the content value of a tweet, while mentions are driven by the name value of the user.

So what this tell us? Are we confused? Of course we are and especially the organizations who are spending billions of dollars to get those likes and follows just to feel more secure. A false sense of security. Continue reading

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